A New Era of Savings, Resiliency, Control & Sustainability


GENESIS™ stands for GENeration, Efficiency, Storage, Internet of things, as-a-Service.  GENESIS™ combines cutting-edge energy technologies to deliver savings, resiliency, control and sustainability for any building – at no up-front cost.  This means:

Power if the grid fails

Lower energy bills

Clean, renewable energy

Better security

Contact us to learn how GENESIS can deliver all this at no up-front cost and with savings on day one - guaranteed!

process & technologies

Our process is simple and designed to deliver savings, resiliency, sustainability and control for the long-term.

Step 1: Assessment

TimberRock conducts a no-cost assessment of your home or building and selects the right technology solutions that lower costs and can be delivered as-a-service with no up-front expenditure.

Step 2:  Deployment

TimberRock uses our network of best-in-class contractors to deploy the latest energy technologies. We maintain complete oversight, making sure everything is deployed correctly and operating efficiently.

Step 3:  Monitoring

Once deployed, TimberRock monitors the entire system to make sure it delivers all the projected savings. As new technologies become available, we provide the option to deploy them, delivering even greater value.

We source and provide the latest technologies to maximize your energy benefits while lowering your carbon footprint, including:

LED Lighting

HVAC and Efficiency

Hybrid Energy Storage

Electric Vehicle (EV)

Solar (PV) Photovoltaic

DE-MAP Software

GENESIS for your home

House Diagram

Items highlighted in green lower energy costs while increasing energy resiliency.
Items in gray improve control, security and loss prevention.

GENESIS for your business

Dealership Diagram

Items highlighted in green lower energy costs while increasing energy resiliency.
Items in gray improve control, security and loss prevention.


REH-FLEX Introduction

REH-FLEX™ Introduction

CEO Brent Hollenbeck provides an introduction to REH-FLEX™

TR + GM Overview

TimberRock + General Motors

GM & TR develop blueprint for Solar / EV / Storage Infrastructure of the Future

Energi Asset Upgrade Program

Energi AUP

TimberRock has partnered with Energi to provide Asset Upgrade Programs

GENESIS Introduction

GENESIS™ Introduction

CEO Brent Hollenbeck provides an introduction to GENESIS™

CEC Ultimate Resiliency Plan

Ultimate Resiliency Plan

CEC panelists discuss microgrids
PART: I | II | III | IV | V | VI | VII | VIII | IX

PV America 2014 Project of Distinction Award

2014 Project of Distinction

TimberRock, GM, OnStar honored with 2014 Project of Distinction Award

news & events


  • October 18th, 2016


    TimberRock Energy Solutions is proud to announce the launch of the REH-FLEX™ Energy Storage Platform.

  • October 14th, 2016
    BloomBars, an award-winning community art and music space, will harness the power of the sun to power its building on 11th Street, NW. BloomBars strives to create a safe, creative, green space inside their building. Solar will reduce BloomBar’s overall costs, and allow BloomBars to use the saving to provide even more programs for the community.

    BloomBars partnered with USPV – a TimberRock Company – who developed a unique financing structure that resulted in BloomBars receiving a 7.8kw solar installation and free power at no cost to the organization. “Community non-profits are often unable to deploy solar as they’re projects are too small to attract financing due to complexities arising from tax credits”, said USPV President Fred Ugast. “Our unique flexibility allowed us to structure a power purchase agreement that worked for BloomBar and which we believe can work for other similarly sized non-profits.”

    Other partners include local company’s RA Solar, a veteran owned installer, and Alpha Solar Group, a woman owned solar consulting firm. BloomBars will be solar ready by 2017!

    For more information on how your home or business can go solar, please contact Shelley Cohen at

  • October 6th, 2016

    Solar Power International

    CEO Brent Hollenbeck heads a panel at Solar Panel International for the "Convergence of Solar, EV & Energy Storage".

  • 2015

  • October 15th, 2015
    TimberRock receives the Innovation Award at the 2015 Energi Risk Management & Insurance Summit.

  • TREF Press Release - September 14th, 2015
    TimberRock Advanced Energy has created a new division, TimberRock Energy Finance (TREF), to provide solar residential loans and deliver innovative commercial financing solutions for building owners, installers and project developers.

  • SPI 2015 - September 8th, 2015
    Brent Hollenbeck moderated a panel at Solar Power International
    DESCRIPTION: Straddling the Meter (Energy Storage, New Roles, New Business Models, Behind-the Meter, EV Integration)
    SCHEDULE: September 16th, 2015 starting at 10:30am
    LOCATION:  Anaheim Convention Center, Room 207-B, 800 W Katella Avenue Anaheim CA 92802

  • Greentech Media - July 27th, 2015
    TimberRock Energy Plans a Fleet of Microgrids in Maryland - article by Katherine Tweed, GTM

  • TRES Press Release - July 14th, 2015
    TimberRock Announces Distributed Microgrid Deployment in Maryland (as part of Maryland Energy Administration Grant)

  • 2014

  • General Motors Green - June 27th, 2014
    GM, TimberRock earn Distinction for Smart Grid

  • 2013

  • Automotive World - November 20th, 2013
    Cadillac ELR Connects to the Smart Grid

  • Forbes - October 28th, 2013
    How EVs could drive changes in Power Grid Management

  • Frederick News-Post - October 28th, 2013
    Local energy-tech company in Frederick helping to 'green' the grid

  • General Motors - August 5th, 2013
    OnStar's Smart Grid gets smarter with solar power

  • General Motors - July 10th, 2013
    OnStar teams up with TimberRock for EV solar charging

  • General Motors. OnStar, TimberRock Energy Solutions - White Marsh MD Case Study:
    Solar Microgrid Integrates Solar PV, Energy Storage, Smart Grid Functionality and Advanced Vehicle-to-Grid Capabilities

about us

TimberRock Advanced Energy is a next-generation energy services company whose GENESIS™ platform deploys and operates Distributed Energy Resources (DERs) to deliver savings, resiliency, control and sustainability – as a service – for any building.  For more information, feel free to contact us via e-mail or phone:

Phone + E-mail

additional TimberRock business units

TimberRock Energy Finance

TimberRock Energy Solutions

U.S. Photovoltaics Inc